The Austin Chronicle

East Side King at Cheer Up Charlie's Opens Today

By Brandon Watson, July 16, 2014, 12:45pm, On the Range

East Side King may have long ago disregarded the "East Side" part of their name, but when it comes to empire-building, they take their kingly duties very seriously. Luckily, they do not rule with an iron fist. Courtiers can get a first taste of the new menu items at the new Cheer Up Charlie's location today.

The big news is the addition of the hot dogs previewed at the Qui first anniversary celebration in June. The Moto Dog is custom-made from Berkshire pork and piled with Karashi mustard, Kewpie mayonnaise, pickled cabbage, nori, negi, and shaved bonito – all on an Easy Tiger butter bun.

Other American classics get the Paul Qui treatment too. A panang curry fish sandwich is served with sweet chili sauce and green papaya. The Beef Pho' Boy reinvents the Italian sub, with pho broth standing in for traditional au jus. Salt and vinegar chips appear for midnight snackers, gussied up as anchovy vinegar guafrettes.

The Cheer Ups location is the fifth location of ESK, counting the traveling pop-up truck. In March, East Side King opened their new Thai-Kun concept at Wonderland.

The full menu is below.

1. Moto Dog, $6.50

Our custom-made Tender Belly 100% all natural Berkshire pork hot dog, karashi, kewpie, pickled cabbage, shaved bonito, nori, negi
2. Thai Fried Fish Sandwich, $7.50

House-made crispy panang curry fish cake, sweet chili sauce, sweet carrot, pickled cabbage, green papaya, cilantro
3. Shrimp Po’ Boy, $9

Cornflake crusted gulf shrimp, sweet cabbage slaw, Sriracha, nori, lemon, cilantro
4. Beef Pho’ Boy, $9

ESK Italian sandwich au jus
 Pho broth poached beef shabu shabu, semi-soft comté cheese from Antonelli’s, house jardinière, lime, karashi
5. Beet Home Fries, $7

Deep-fried roasted beets, Kewpie mayo, shichimi togarashi, green onion
6. Brussels Sprout Salad, $7

Fried Brussels sprouts, sweet & spicy sauce, cabbage, basil, cilantro, mint, onion, jalapeño, deep-fried bun
7. Gaufrettes, $3

Anchovy vinegar chips, kewpie, nori, green onion
8. House Made Jardinière, $1
Spicy pickled vegetable relish

East Side King at Cheer Up Charlie's
900 Red River
Mon.-Sun., 5pm-1:45am

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