Weekend Market Visit Makes Me Even More Grateful For Rain This Week

Virginia's report on her visit to the Taste of the Market event at the Downtown Farmers' Market

A huge crowd showed up for Toyota's Taste of the Market event at the Downtown Farmers' Market on a blustery Saturday morning. Shoppers (and dog walkers) were amply rewarded with tasty tidbits while they strolled. An impressive line-up of local chefs was paired with area farmers and livestock producers in order to provide samples of delicious locally-sourced food items to the enthusiastic crowd. I was only there a couple of hours and I managed to sample FINO's rustic Spanish Tortilla topped with a slice of pork sausage from Peach Creek Farm, La Condesa's fish tacos with grouper from San Miguel Seafood, an earthy rabbit and bacon terrine from Dai Due made with rabbit from Countryside Farm and pork from Richardson Farms,a dainty square of Fete Accompli's Mediterranean Fritatta made with vegetables from Milagro Farm, and Lambert's spicy grilled pizza topped with Loncito's Lamb.

Toyota developed the Taste of the Market promotion that debuted in Austin last weekend as a venue to introduce consumers to the new Venza. They did plenty of advance promotion, paid chefs and growers to participate, and made a $5,000 donation to the Sustainable Food Center that runs the market. The successful event moves on to two popular farmers' markets in California this coming weekend. Toyota does seem to be everywhere just now - they also signed on as a sponsor for Bravo's Top Chef and awarded free Venzas to a semi-finalist in each of the last two seasons. I'm not suggesting we all rush out and buy a new Toyota, but I do find it very interesting that a major automobile manufacturer has identified enlightened foodies as a segment of the consumer market worth cultivating, and I'm always glad to see area farmers and food producers get the support they so richly deserve. Oh, and I am very grateful that we all got some rain.

Sign up for the Chronicle Cooking newsletter

New recipes and food news delivered Mondays

If you want to submit a recipe, send it to food@austinchronicle.com

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
More Farmers' Market
Farmers Market Report: August 25
Farmers Market Report: August 25
What to expect at the farmers markets tomorrow

Kate Thornberry, Aug. 24, 2012

Farmer's Market Report: August 10, 2012
Farmer's Market Report: August 10, 2012
Farmers market news

Kate Thornberry, Aug. 10, 2012

More by Virginia B. Wood
Top 10 Savory Bites
Top 10 Savory Bites

Jan. 1, 2016

Open Secret
Open Secret
The not-so-hidden pleasures of dine

Dec. 25, 2015

KEYWORDS FOR THIS POST

Farmers' Market

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

New recipes and food news delivered Mondays

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle