The Austin Chronicle

Mattress Pioneer Tuft & Needle Snuggles its Way in to Austin

, November 17, 2020, 4:00am, Chron Events Blog

After everything that has happened in 2020, we all deserve a good night’s sleep, don’t we? From a global pandemic changing the way we live our lives to an election that has caused quite a bit of stress for all of us, it’s understandable that everyone is more than a little on edge.

Luckily for us, Tuft & Needle, a mattress and bedding brand pioneering the way we sleep, has finally made its way to Austin. Founded in 2012, Tuft & Needle is the brainchild of Daehee Park and John-Thomas Marino, who found themselves incredibly frustrated with the process of buying a mattress (and who among us hasn’t been there?). After a rather unfortunate mattress-shopping experience, the two innovators began the seemingly impossible task of looking for a way to invent one single and affordable mattress designed to work for everyone.

While most researchers would agree that everyone sleeps differently, the two realized that their mattress just needed to provide pressure relief while also offering support, and it needed to enhance cool sleeping. After buying a mattress, cutting it in half and learning as much as they could about design, engineering and foam chemistry, they assembled a team of chemists to create the next generation of foaming materials, and Tuft & Needle was leading the way for direct-to-consumer mattress startups.

Tuft & Needle has expanded to include products like bed frames, bedding materials and even dog beds, which makes it so exciting that the company is now open in the Music Lane development at South Congress, which boasts its identity as “an urban oasis home to a diverse collection of boutiques, restaurants and hotels.” It’s the perfect spot for a place like Tuft & Needle!

With the COVID-19 pandemic still going on, companies have had to adjust their daily practices and safety measures to make their space safe for all guests, and Tuft & Needle is no different. The brand has implemented new safety measures and operational changes to help keep guests and team members safe while in the store. The brand is adhering to strict cleaning routines, limiting the amount of customers in the store, provides hand sanitizing stations and requiring every customer and team member to wear a mask when they enter the store.

Since the company partnered Missouri-based design and fabrication studio Hufft, you can rest assured that the interior of the store will be unlike anything you’ve ever seen. Offering a modern, comfortable setting for guests to experience a range of products, you’ll be able to take a tour through a variety of bedrooms, each sporting a different design. As an added perk, the space is organized in such a way that the color palette of each bedroom gets darker as you move further back in the store. The fact that it features a mural created by artist Jen Mussari doesn’t hurt, either.

So as we head into 2021 with what is likely to be an admittedly strange holiday season, check out Tuft & Needle to get the best sleep of your life because they’re open now!

Tuft & Needle is located within the new Music Lane development at 1011 South Congress Avenue.

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