With Amplify Austin, One Day Makes All the Difference
Annual day of giving pays off for local nonprofits
By Tinu Thomas,
3:12PM, Wed. Feb. 28, 2018
Get ready to give back on Amplify Austin Day, March 1, the annual 24-hour digital giving campaign hosted by I Live Here I Give Here.
With the highest number of nonprofits per capita than any other city in Texas, donating to a local nonprofit in Austin can be a complicated task. Amplify ATX is a nonprofit digital marketplace that makes it simple for locals to find and give back to certified Central Texas nonprofits, especially during their Amplify Austin Day event, which kicks off this Thursday, March 1 and concludes 24 hours later.
Although the span of time for donation is relatively short, the special circumstances of the event yield impressive results within the Austin community. Last year’s Amplify Austin Day raised a total of $9.8 million in donations within the one-day donation period.
So what does that number mean in terms of actual impact? According to AmplifyATX.org:
“465 pets were saved, 235 new trees were planted along the hike and bike trail, 1.1M free meals were donated to feed local families in need, 5,000 backpacks full of nutritious food were given to kids to avoid weekend hunger, and 3,800+ swimming lessons were made possible for local children, and a whole lot more.”
Amplify ATX has nearly 700 nonprofits to choose from. Sound daunting? The easy-to-use site helpfully categorizes nonprofits into different disciplines, from sports and recreation nonprofits like the Austin Area Urban League to Arts & Culture nonprofits like Cine Las Americas to environmental organizations like the Waller Creek Conservancy. And it only takes a couple clicks to educate yourself on the good these groups are trying to do; each participating nonprofit has a page outlining their mission statement and cause as well as links to further information about the organization.
Donors can assign a dollar amount for the organization – or organizations – they are interested in, set up a recurring or one-time donation, and donate anonymously or publicly. All donations are tax-deductible and donors receive an immediate tax receipt for 100% of their donations. Amplify ATX keeps it interesting by offering incentives throughout the 24-hour period, such as sponsors who will match or multiply donor’s dollar amounts, hourly “Bass Booster” prizes, and four grand prizes which are awarded throughout the day.
This year’s Amplify Austin Day goal is to meet or exceed last year’s total of $9 million in donations. If you can’t donate on March 1, make sure to spread the word about Amplify Austin Day by tweeting #AmplifyATX on Twitter, sharing their page on Facebook or on Instagram @AmplifyATX.