The Marvel of Aurasma

Remember our animated SXSW covers? Now with more heroes.

The Marvel of Aurasma

Where the Chronicle leads, Marvel Comics follows: At least when it comes to augmented reality publishing and the Aurasma app.

The first issue of Marvel's big summer crossover Avengers Vs. X-Men hit stores this week, and it comes with what the House of Ideas is describing as DVD extras for comics. Smartphone and tablet uses can scan the art, then the Aurasma app (the same doohickey we used for our SXSW covers) will unlock bonus content for their digital device.

The comic book behemoth announced their collaboration at Screenburn as part of their new ReEvolution push into digital publishing. Marvel Digital Media Senior Vice President/General Manager Peter Phillips called it "something that actually enhances the experience of reading a comic."

This is really a 'show, don't tell' kind of deal, so we got the folks at Aurasma to put the technology through its paces at SXSW for us.


A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for over 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
SXSW Adds Cheech Marin, <i>Titane</i> Director Julia Ducournau For 2023
SXSW Adds Cheech Marin, Titane Director Julia Ducournau For 2023
Plus the Metaverse and student athlete NIL deals part of the program

Richard Whittaker, Nov. 15, 2022

SXSW Co-Founder Roland Swenson Changes Roles
SXSW Co-Founder Roland Swenson Changes Roles
CEO becomes executive chairman in leadership shuffle

Richard Whittaker, Oct. 24, 2022

More by Richard Whittaker
Down the Rabbit Hole With <i>Something in the Dirt</i>
Down the Rabbit Hole With Something in the Dirt
Aaron Moorhead and Justin Benson explain their favorite conspiracies

Nov. 23, 2022

Strange World
Disney animated adventure revamps pulp fun with a story of fathers and sons

Nov. 25, 2022

KEYWORDS FOR THIS POST

Marvel Comics, SXSW, Aurasma, Augmented Reality, Avengers vs X-Men, ReEvolution, Iron Man, Autonomy Corporation, Hewlett Packard

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Eric Goodman's Austin FC column, other soccer news

Behind the scenes at The Austin Chronicle

Information is power. Support the free press, so we can support Austin.   Support the Chronicle