The Marvel of Aurasma

Remember our animated SXSW covers? Now with more heroes.

The Marvel of Aurasma

Where the Chronicle leads, Marvel Comics follows: At least when it comes to augmented reality publishing and the Aurasma app.

The first issue of Marvel's big summer crossover Avengers Vs. X-Men hit stores this week, and it comes with what the House of Ideas is describing as DVD extras for comics. Smartphone and tablet uses can scan the art, then the Aurasma app (the same doohickey we used for our SXSW covers) will unlock bonus content for their digital device.

The comic book behemoth announced their collaboration at Screenburn as part of their new ReEvolution push into digital publishing. Marvel Digital Media Senior Vice President/General Manager Peter Phillips called it "something that actually enhances the experience of reading a comic."

This is really a 'show, don't tell' kind of deal, so we got the folks at Aurasma to put the technology through its paces at SXSW for us.


Keep up with all our SXSW coverage at austinchronicle.com/sxsw. Sign up for our South By-specific newsletter at austinchronicle.com/newsletters for news, reviews, and previews delivered to your inbox every day of the Fest. And for the latest tweets, follow @ChronSXSW.

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

READ MORE
SXSW Gaming: Noclip Says Love Your Developers
SXSW Gaming: Noclip Says Love Your Developers
Danny O’Dwyer wants you to understand who is making your games

Tucker Whatley, March 16, 2019

SXSW Film Review: <i>The Day Shall Come</i>
Film Review: The Day Shall Come
British satirist Chris Morris takes aim at security theater

Richard Whittaker, March 16, 2019

More by Richard Whittaker
One in a Crowd: Vulcan Video Needs Your Help
One in a Crowd: Vulcan Video Needs Your Help
Keep the tapes rolling at Austin's VHS and DVD institution

May 23, 2019

RTX Orders a <i>Stuber</i>
RTX Orders a Stuber
Rooster Teeth snags special screening of the SXSW favorite

May 23, 2019

KEYWORDS FOR THIS POST

Marvel Comics, SXSW, Aurasma, Augmented Reality, Avengers vs X-Men, ReEvolution, Iron Man, Autonomy Corporation, Hewlett Packard

MORE IN THE ARCHIVES
NEWSLETTERS
One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

Updates for SXSW 2019

All questions answered (satisfaction not guaranteed)

Information is power. Support the free press, so we can support Austin.   Support the Chronicle