After a Fashion
What was up with that tacky television coverage of Austin's local New Year's Eve celebration? Find out inside!
By Stephen MacMillan Moser, Fri., Jan. 19, 2001
... And then there's that star: $2,800 for a tacky Styrofoam-and-mirror star is lipstick money for Budweiser. If they really want to thank all the drunk people in Austin, and do the city a favor, perhaps they could consider something like free cab service for the night to keep their loyal patrons from getting behind the wheel of a car. Of course, if Budweiser's going to be passing out favors, the first thing they can do for us is remove the Bud Light sign from beneath the star. The sign is so oversized next to the star, and was being buffeted so hard by the wind that it wasn't possible to raise the star up all the way, and the raising had to be aborted. Next, we could just get rid of the star all together. A single dazzling star in a midnight sky looks like magic: a universal symbol of eternal hope. A single dazzling star in a midnight sky hanging from a crane looks like a special effect from a B-movie. A single dazzling star in a midnight sky hanging from a crane and with an obnoxious Bud Light sign swinging from it looks like trash. And what do we do with trash these days? Why, put it on TV, of course, broadcasting our shame across the airwaves.
News 8 is a great idea with some very capable people behind it (they win my respect simply for having Cheryl Bishop covering fashion), but it seems like they have a tendency to underestimate the intelligence of their viewers. Lord knows it's hard to please all the people all the time, but with the eyes of the world being turned more frequently toward Austin, let's try and get past the one-size-fits-all mentality. Austin has such an incredible concentration of smart people that surely we deserve better. How 'bout it, News 8? Maybe you could work with the city to produce and cover a New Year's event that doesn't end with singing "99 Bottles of Beer on the Wall"?
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