https://www.austinchronicle.com/columns/2000-06-23/page-two/
In Austin, when SXSW introduced wristbands (in its first incarnation, I think, it was a card), the audience understood them right away. Club-hopping was the way to go out and hear music in Austin. You might have started at Raul's then gone to the Broken Spoke only to end up at Antone's. Change the names of the clubs and you realize that over the decades, the secret genius of Austin music has been the clubs and the audience. One provides a rich range of music, and the other is hungry for diversity. The punk crowd went to country clubs, the rockers and blues musicians attended folk shows, and everybody went to Antone's. I have no idea what it's like now, but in the late Eighties, a pass good for all the bands at all the clubs simply went along with the way Austinites usually listened to music.
The first couple of times SXSW ventured out of the city on different events, we were astonished at what a hard sell wristbands were. In most other cities, it seems, certain crowds attend certain clubs, and that's where they stay all night.
In Toronto, it was rough. Audiences came out for shows, but they tended to stay in one club. If a club did well, this was great. If a club didn't do well, there was no continuing crowd of wandering random music tasters to fill it up. Which sucked. This year, you could see they got it. There were more wristbands than ever on the street, and people weren't using them just to get into one show an evening. Instead, the crowds flowed from club to club, with almost no venues complaining about sparse attendance. Sitting there on Queen Street, enjoying the feel of the city and the event, I thought back to those days in Austin. Before the Chronicle and SXSW, back when the question wasn't whether or not we were going out but which shows at which clubs we couldn't miss that evening.
I was standing outside, leaning against a building, watching a cowboy walk across a weed-covered field with the wind almost blowing off his hat. Well, he looked like a cowboy. Smoking a cigarette, he got into a pickup truck and drove away. Behind me, the traffic groaned on I-35 -- around me, everywhere, there were cars. I started thinking it was time for a car trip through small Texas towns to wide-open, empty spaces.
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