The folks behind Austin Beerworks take a lot of pride in making their limited edition beers distinctive, so when a recent expansion allowed them to can those beers for the first time, it called for something special. Local brand design studio Helms Workshop is no stranger to the craft beer game, having worked with Boulevard Brewing and Fullsteam, but their ABW seasonals electrify the shelf in a new way, wrapped in patterns that pay homage to the style and the name (slices and bowler hats for their Citra hop IPA Bloodwork Orange or vikings and turkey legs for their upcoming Battle Axe, for example). It may be true that you can't judge a book by its cover, but that ain't got nothing to do with beer.
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