Austin has had a fair amount of Spanish-language radio stations over the years – unfortunately, with little variety. No disrespect to Norteño or musica regional, but it came time to give the Spanish-listening audience some pop music. Debuting in Austin in summer 2013, the format of Emmis' Latino 102.7FM not only crosses over but bounces back and forth from contemporary Latino artists in Spanish and English across decades of hits, with artists like Gloria Trevi, Pitbull, and Elvis Crespo sharing spots on the playlist. The coined "Latin crossover" is what several artists from Spanish-language countries aspire toward. Remember, Juanes taped an Austin City Limits segment in Spanish, after all. Even if you don't speak Español, take a listen, you may learn a phrase or two; and even if you don't, they'll pop something in and forget it's Inglés.
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