Exemplary of the deep connect between Austin's mass-psychological fugue state and its material culture, the #peeonsomebody campaign (ironic/counter/totally-literal) was a rip on a certain-motivational-speaker's #besomebody campaign. You know, the one that rung hollow with students and teachers at Austin High this year, proving that kids retain the ability to see through slick-gloss self-helpisms? The lewd new hashtag was turned into bumper stickers and T-shirts by one Alison Kilts. Kilts' timing could not have been more perfect: #peeonsomebody became an unofficial rallying cry for SXSW 2015. And here's where the hashtag takes a glorious pinback turn into literalism, because, as far as we can tell, #peeonsomebody only confirms what we all know happens at the end of a raucous night of SXSW partying. That said, we still think #peeonsomebody can #besomebody by marketing their wares to Austin's kink community. The Circle of Life!
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