It's 10 full days dedicated to the freshest in music, film, and tech. Full-frontal, sensory overload, waking wet dreams for every audio/cine/technophile in sight. All the bands/films/tech gods you ever wanted to see, waiting for you just on the other side of the line. The cherry on top? The massive, citywide block party that the community at large has created around what was originally intended as an industry conference, plus the quality of free official shows SXSW hosts at some of Austin's most prime public spaces, like Auditorium Shores and City Hall: no bracelet, no badge, no problem.
Information is power. Support the free press, so we can support Austin. Support the Chronicle