After more than a dozen years on the corner of 29th & Guadalupe, the tiny, twisted Toy Joy has sprouted wingz and landed their Hello Kitty gear and pregnant-lady keychains in the upscale Second Street district. And not a moment too soon, bringing some levity to all those "Downtown has no soul/what is happening to our city?" conversations that seem oh so reductive. With Toy Joy's move into the bustling bear heart of Austin, we hope other Austin staples are taking note. We work within machinations that are bigger than any one of us, and Toy Joy has the spunk and attitude to make and remake Austin into the place we adore wherever they are. That, and we can never go very long without buying a bag of unicorn farts.
Information is power. Support the free press, so we can support Austin. Support the Chronicle