Once a lone outpost in Downtown Austin, the Alamo Drafthouse's initial experiment in moviegoing has grown over the years into a thriving enterprise, multiplying many times over within Austin and across America. Yet rather than seizing on a winning formula and engraving it in stone, owner Tim League and his colleagues keep tweaking the model and pouring what they’ve learned from each theatre into the foundation of the next venue. Each movie house improves on the one that came before, which makes the newly opened Lakeline multiplex the apex of the Alamo line … that is, until the one that’s under construction on South Lamar is finished next year.
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