Best Reason for TV News

Jim Swift, KXAN

Last year was the television storyteller's 30th year at KXAN-TV, an almost unheard of tenure in a business known best for empty sound bites and staff market-climbing. Swift has kept faith in his own personal narrative style – rooted in Central Texas (he's a homeboy) – that grows from the details of a story and the people who make it live. Too much of TV news is bluster or fluff; we've got a newsman who still understands that true-to-life stories explain why things happen and what they mean.

908 W. MLK, 512/476-3636

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