The video-game industry couldn't possibly be run by a bunch of humorless suits worried about stock prices, could it? The glut of recent sequels might give you a clue. Gamecock thinks there’s a better way. Founded by Mike Wilson, who’s worked on games since Doom, and funded by anonymous jet-setting billionaires, the company was announced in February as a new kind of publisher, one that focuses on supporting creative, independent developers. Their first two games hit shelves this month. But we have to ask: When a company called Gamecock is publishing a game titled Mushroom Men for a console named Wii, should we wonder if that's a controller in their pocket or if they're damn glad to see us? Just sayin'.
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