Rows upon rows of hip boutiques, unique eateries, vintage treasure troves, and Austin's notable Hotel San José and Austin Motel await, just south of the river. Each month, on First Thursdays, SoCo stays open late, and folks from all over Austin pour in to enjoy a wild night of music, art, and, of course, shopping, making this popular strip more an event than an avenue.
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Information is power. Support the free press, so we can support Austin. Support the Chronicle