Papa J. better run for the hills. The Colonel is about to be discharged. And the clown prince of pseudo-burgers isn't going to be laughing much longer. With an air of Marlon Brando in Viva Zapata!, El Patrón doesn't need twin pistolas. No, his weapons are far more fearsome in the franchise wars: low prices and wholesome ingredients. Bringing more terror than a guillotine to the burger kings, this little Texas-based business has been steadily gaining ground, especially in the Hispanic communities. He's got an offer you can't refuse: a cheese and one-topping 15-inch pizza for $4.99.
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