Back in the day, jeans were always too short – grunge was in, but jeans weren't long enough to get grungy. Today’s jeans are overcompensating, with hyperlong being the norm, and the city’s mud puddles are all on our pants, soaked up Brawny-style. Maybe that’s why Austin shows Ace Custom Tailors the love every year. It’s not just the brides and the businesspeople. It’s regular old, jeans-wearing Austinites who know that Ace can magically make a new denim hem look just like the original, worn-along-the-stitch hem – a time-honored and indispensable service – just like their many other time-honored and indispensable services.
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