Best Free Beer Commercial

The X-Files

In an episode of The X-Files last May, agents Mulder and Scully sip on Shiner Bocks while watching television in Mulder's apartment. Officials at Shiner headquarters in nearby Shiner, Texas, were as mystified as the rest of us as to how the alien-chasing agents picked the National Beer of Austin - it was by no product-placing design in which the bock moguls would claim involvement. If we have learned anything from The X-Files, though, it is to trust no one. Conspiracy theories, anyone?