Iciest Reception

Reddy Ice

There it stands, staunchly, quietly, and mysteriously, while everything around it burgeons with remodeling and music and thousands of young people arriving and laughing and drinking and leaving. If you had a time-lapse film reel that presented the last five or 10 or even 50 years of the strip of Red River that stretches north from Sixth Street, it would be the only fixed thing in the frame, all white noise and industrial glow. It is the old Reddy Ice building on the 900 block of Red River, and many a young drunk passerby has navigated around the unpeopled, idling diesels that abut the building in the wee hours. Entertainment seekers of late have tried to park in its periphery, and once, it seemed, the freeze compound welcomed them - or at least ignored them, like a rhinoceros would regard the birds making a lunch of the mites on his back. But somewhere in the third reel, the Reddy Ice logo was altered, decorated with two large almond-shaped eyes. Whether this was vandalism by a very mischievous passerby - or something, perhaps, not of this world - the logo's recent transformation into an alien head marked an end of the neighborhood behemoth's tolerance toward the youth and growth and change clamoring around it. Sometime since the Reddy Ice people vacated about a year ago, a vicious towing policy has been instituted. Now it seems that wreckers are a constant fixture during party prime time, circling slowly and closing in for the kill at every opportunity. The industrial rhino has stood and shook its parasites away, and we say it's best to respect its wishes, especially with that alien head's icy stare presiding over it all.

Reddy Ice
901 Red River, 512/472-3151

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