photograph by Todd V. Wolfson   Todd V. Wolfson

Best Counter Intelligence

I Luv Video

I [heart] Video won a Critic's Pick in 1997 for "Best Point-of-Purchase Marketing" for their stickered-on-the-box critiques and counter-critiques from store employees. We also [heart] their tip jar and their countertop mosaic of sliced-up Blockbuster Video membership cards. They infuse new meaning to the adage "read the fine print": their receipts feature a rotating selection of bizzare contractual "agreements" above the signature line. To wit: "I may never know love, but at least I do not drink, smoke, or swear. Goddammit, I left my f@ckin' cigarettes at the bar! Shit!" And, apparently, with too much [heart] to confine to their Airport Blvd. digs, they've recently opened up a new location on the Drag.

I Luv Video
4803 Airport, 512/450-1966

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