Best Good Cause Leap On A Marketing Bandwagon

CDC Immunization Billboards

Women's pro basketball is a hot ticket. For the first time in history, there are two functional pro leagues (ABL & WNBA) enjoying the glow of successful first seasons and looking forward to bright futures ahead. So the Center for Disease Control knew what it was doing when it stategically placed billboards promoting immunization shots just in time for the beginning of the school year, which happened to coincide with the finale of this summer's WNBA season. The billboards, which appear all over Austin, feature a cute little baby girl rolling a basketball on the floor of what looks to be an arena. The telling and edifying text reads: "Give Her a Shot at the Pros!"

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