Courtesy of Power Computing (from a promotional campaign featuring art by Frank Kozik)

Best Dell-like Rise To Fame

Power Computing

In a town with one of the highest installed bases of Apple Macintosh computers (witness UT's annual position at the top of the MacWeek 200 survey, with some 12,000 installed), it's no surprise that the nerve center of this two-year-old company is in Austin (okay, it recently moved to Round Rock). Following Dell's footsteps to success, Steve Kahng and company are stunning critics with MacOS computers that are often more cost-effective and innovative than those from Apple itself. Fighting the pains of fast growth with a gutsy, damn-the-torpedos corporate spirit -- typified by their Frank Kozik-designed poster -- it's a good bet that Power Computing will continue to make waves among Mac fanatics.

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