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Ford Trucks Underwrites Austin City Limits

With $325K in federal funding cut from his budget and no local underwriters stepping up to the plate, longtime ACL executive producer Bill Arhos thought his program was a goner. Well-connected music maven Robin Shivers was hired to convince local businesses that underwriting ACL is a smart media buy. Before Shivers even got to work, Ford Trucks rode to the rescue with a whopping $200K and helped save the 22nd season of the program that is the city's best-ever music ambassador.

Austin City Limits
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