Best Alternative Marketing Campaign

First Texas Honda in The Texas Triangle

A right-wing radio commentator demanded a boycott of First Texas Honda after the company placed advertisements in The Texas Triangle, a weekly newspaper geared towards the state's gay community. Enraged by this homophobic intolerance, Austinites rallied behind the publication and its advertisers. Sales at the dealership actually increased.

First Texas Honda
1301 W. Koenig, 888/348-9804
www.firsttexashonda.com

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