How the SXSW Cancellation Has Impacted Poster Artists

With gallery shows and Flatstock shuttered, artists look to online to get their posters seen

How the SXSW Cancellation Has Impacted Poster Artists

Much of the Austin art scene goes on hiatus during SXSW, but it's historically been a pivotal time for the print and poster industry. Now those firms and artists are dealing with cancelled events and a massive stockpile.

Mondo, the art wing of the Alamo Drafthouse, was the first to pull the plug. Their brick-and-mortar gallery on Guadalupe has always been linked with SXSW: It opened on the first weekend of SXSW 2012, and has held a major themed show every year since. This year it was supposed to be the launch for their new Godzilla line on March 13, but that show has been canceled. So was their annual House Party event, where their regular artists produce original works and sell them for $200. This year, which had been announced as the final chapter, 75 artists had already created works. Now those, as well as the Godzilla prints and merch, will be released online via, starting March 19.

But the Mondo shows are dwarfed by the annual Flatstock show at the Austin Convention Center. It's become one of the biggest poster shows in America, attracting artists from around the world, and many make tens of thousands of dollars across its three-day run, often from limited prints specifically designed for the event. Organizers have announced a stripped-down, one-day Flatstock at Native Hostel on March 21. Before the larger version was canceled, Austin-based Nakatomi, Inc. had special releases and events lined up, including a signing with Eisner-winning comic artist Paul Pope. In a statement, Nakatomi manager Alex Fugazi wrote, "SXSW is an important part of our yearly budget, and without the show we're looking at a bumpy ride." The firm has announced a special sale of the exclusives and other rare stock in the next week at

A note to readers: Bold and uncensored, The Austin Chronicle has been Austin’s independent news source for almost 40 years, expressing the community’s political and environmental concerns and supporting its active cultural scene. Now more than ever, we need your support to continue supplying Austin with independent, free press. If real news is important to you, please consider making a donation of $5, $10 or whatever you can afford, to help keep our journalism on stands.

Support the Chronicle  

Austin-Made Romantic Horror <i>The Carnivores</i> Questions What It Is to Lose Control
Austin-Made Romantic Horror The Carnivores Questions What It Is to Lose Control
Love bites in Caleb Johnson's strange examination of relationships

Richard Whittaker, April 9, 2021

Austin Filmmaker Chinwe Okorie Gets a Boost From Issa Rae
Austin Filmmaker Chinwe Okorie Gets a Boost From Issa Rae
New short "Lovebites" features on the Insecure star's website

Richard Whittaker, Sept. 25, 2020

More by Richard Whittaker
Ben Wheatley Goes Digging <i>In The Earth</i>
Ben Wheatley Goes Digging In The Earth
Of mushrooms, men, and subterranean superintelligences ..

April 15, 2021

In the Earth
Ben Wheatley's unexpected eco-horror is sinister and hilarious

April 16, 2021


coronavirus, COVID-19, Flatstock, Mondo Gallery, Nakatomi Inc., Paul Pope, Alex Fugazi, SXSW 2020

One click gets you all the newsletters listed below

Breaking news, arts coverage, and daily events

Can't keep up with happenings around town? We can help.

Austin's queerest news and events

New recipes and food news delivered Mondays

Eric Goodman's Austin FC column, other soccer news

Information is power. Support the free press, so we can support Austin.   Support the Chronicle