Snapshot: The Art of Ice Cream Experience
Selfies and sweet treats abound at this Instagram-ready pop-up installation
Ice cream in wintertime? Sure, why not? That's normal 'round these parts, where the cold weather season is continually interrupted by summer temperatures. New pop-up installation the Art of Ice Cream – another entity riding the wave of Instagram-ready "factories" like the Red River Cultural District's FOMO Factory – capitalizes off that idea with its frozen-treat-themed space in South Austin (3208 S. Congress).
"When there's not that much stuff to do outside in Austin, it gives you a good opportunity to do something fun inside, where it's warm," says manager Eamonn Lydon, one of seven creators from Arizona-based West 54 Productions. "You can interact with stuff, not only stand in front of it and take a picture ... and have some ice cream."
Embracing a holiday-season-driven sweet tooth, "Snapshot" paid a visit to get the scoop before the exhibit shutters Dec. 30 (after which a different installation build will commence).