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Swissmissing in Action

Heart Tina Roth Eisenberg? Wear it on your sleeve.

By Wayne Alan Brenner, Fri., March 8, 2013

Swissmissing in Action
Photo by Esther Michel

In March 2005, she started a "personal visual archive" online. Today, that archive is the popular swissmiss blog, a frequently updated design journal of all fabricated things beautiful and/or practical, a refreshing visual treat that boasts around a million unique visitors each month.

Tina Roth Eisenberg, aka swissmiss, the graphic designer who grew up in Switzerland and moved to New York in 1999, no longer runs a design studio – because she's too busy with her blog? Well, only in part. Because Eisenberg also organizes NYC's monthly breakfast-time lecture series called CreativeMornings, co-runs the browser-based to-do app called TeuxDeux, and is the founder of temporary-tattoo store Tattly that's moved those fleeting skin illustrations beyond the Cracker Jack box and into a realm of hip sophistication. We recently contacted this Swiss force of web-savvy nature, who's slated to be one of the keynote speakers at SXSW Interactive, and here's what she told us.

Austin Chronicle: What's the best thing about being asked to do a keynote speech for SXSW Interactive?

Tina Roth Eisenberg: I get to tell a lot of people about the things I feel really passionate about. And I get to sleep in a room by myself. Total win!

AC: Have you been to SXSW before?

Swissmissing in Action

TRE: Yes, I attended the conference two years ago. My favorite part was that I recognized people I've been following for years online, based on their avatar photos. I remember walking into one big space and Veerle [Pieters, the Belgian graphic designer] walked towards me, and even though her Twitter avatar is an illustration, I knew who she was. There's nothing better than hugging folks you've had many virtual conversations with, whose work you've admired for years. A hug makes it real. Face-to-face human interactions always win.

AC: What are you most looking forward to at the convention this year?

TRE: Launching our new CreativeMornings website, figuring out how to master my inbox, and bacon. Lots of bacon.

AC: Will you be designing a Tattly tattoo to mark the occasion?

TRE: I won't. But I will bring lots of tattoos with me. If you see me on the street, don't be shy, ask me for one. I might even apply it on you. I travel with a Tattly sponge, you know!?

Related Event

Tina Roth Eisenberg Keynote

Sunday, March 10, 2pm

ACC, Exhibit Hall 5

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