SXSW Film

Daily reviews and interviews

SXSW Film

Becoming Santa

Spotlight Premieres
D: Jeff Myers

Ninety minutes may seem like a long time to ponder Santa Claus, especially during the Christmas off-season, if there is such a thing. But 90 minutes is nothing compared to an entire holiday season spent channeling him – and not just his look but also the spirit he is meant to embody. That's what Jack Sanderson attempts in a bid to reclaim some holiday spirit lost since his parents' passing. The doc follows him from the salon where he bleaches his hair to an actual Santa school and beyond while also exploring the roots of the Santa story, from the real St. Nicholas to the iconic Coca-Cola advertisements. But the charm in this story isn't found in Santa so much as in Sanderson, who can express a world of emotion – and mischievous commentary – with the lift of a single eyebrow. His enthusiasm for the endeavor, mixed with a healthy dose of apprehension and, frankly, a genuine talent for the job, sheds a whole new light on the man behind the beard and what he really means to us all.


Friday, March 18, 2:30pm, Alamo Lamar B

Keep up with all our SXSW coverage at austinchronicle.com/sxsw. For scheduling on the go, here's a SXSW Film Pocket Guide, which includes the handy Film Grid. Sign up for our South-by-specific newsletter at austinchronicle.com/newsletters/ for news, reviews, and previews delivered to your inbox every day of the Fest. And for the latest Tweets, follow @ChronSXSW.

READ MORE
More by Nora Ankrum
Forward Compatible
Forward Compatible
Silicon Cowboys details how Compaq took down IBM

March 11, 2016

Tilling the Soil of Tomorrow
Tilling the Soil of Tomorrow
How one design firm is tackling technology gaps to build the farm of the future

March 11, 2016

MORE IN THE ARCHIVES
NEWSLETTERS
AC Daily, Events and Promotions, Luvdoc Answers

Breaking news, recommended events, and more

Official Chronicle events, promotions, and giveaways

Updates for SXSW 2017

All questions answered (satisfaction not guaranteed)