Recruit the Cool Ones

Dear Editor,
    Every year during South by Southwest, a number of locals will bust out their “Welcome to Austin, Please Don’t Move Here” T-shirts. The cat is already out of the bag, the horse is already out of the barn, and the genie is already out of the bottle – Austin has been one of the fastest growing cities in the U.S. for years. People are already moving here, so instead of trying to stop something that is already a fact, my best advice is to operate within what is already reality and focus on recruiting the cool ones to move here instead.