The Road to 10-1: Now We Begin

How to fit six dozen candidates into a one-pound newspaper

The Road to 10-1: Now We Begin

Mayor: The Big Three, et al.

The Road to 10-1: Now We Begin

There are currently six declared candidates to succeed Mayor Lee Leffingwell, although only three appear to have a realistic shot at winning: attorney Steve Adler, Mayor Pro Tem Sheryl Cole, and Council Member Mike Martinez. Obviously reflecting "new" vs. "old," they also represent three different approaches to the office. Challenger Adler promises a "new way forward" based on his legal work, his legislative staff experience, and his engagement with nonprofits – although thus far he's been wary of declaring specific policy choices. He's taken pains to de-emphasize the image of deep-pocketed Downtowner, but is now promoting his record-breaking fundraising – a delicate balancing act.

Cole is the only woman in the race, historically a local advantage, and has a lower-key style than her opponents. She's pointing to her experience in education matters and city finances – the Betty Dunkerley legacy – and her spearheading of the Waller Creek Project, a major accomplishment that also opens her to claims of Downtown-centrism that reflects the 10-1 tension between the high-risers and the neighborhoods – an impression she attempted to overcome by her "House Party" 10-district tour.

Similarly, Martinez kicked off his campaign with a 10-district tour; he's emphasizing his long support for 10-1, his working-class roots, and his role in upgrading the city's economic development policies to better expand workers' rights and benefits. He's the public face of the rising Hispanic demographic – which can both help and hurt him with different voting blocs – but his firefighter background and work on the dais reflect the same kind of consensus-building approach of his two main rivals.

The three lesser-known candidates have each pushed single issues: traffic for musician-rancher Todd Phelps, campaign finance for mechanic-businessman Randall Stephens, and most recently declared, anti-fluoride for student-artist Nicholas Lucier. Together, they just might peel off enough votes to force a December run-off between two of the big three.

Related Stories

NEWSLETTERS
AC Daily, Events and Promotions, Luvdoc Answers

Breaking news, recommended events, and more

Official Chronicle events, promotions, and giveaways

All questions answered (satisfaction not guaranteed)