Sing along with BOB
But don't expect some sweaty hoedown featuring Black Flag, Laurie Anderson, and Miles Davis. As it turns out, "anything" for BOB-FM is defined as everything from the Go-Gos and Simon & Garfunkel to Robert Palmer and Sheryl Crow. In corporate radio's world of "narrowcast" niche programming, the format is considered radical, "making a virtue of an extremely broad playlist," said Tom Taylor of Inside Radio, a popular industry newsletter.
By calling the station BOB, Emmis is following an official industry trend. There are several stations called Bob around the country, including several with country formats, as radio companies desperately look to infuse stations with something resembling a personality, after years of pushing formats with jazzy names like "Star" or "the Q." In addition to the Bobs, there are several Jacks and even one station named Dave.
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