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Max Frost

Low High Low (Atlantic)

Reviewed by Chase Hoffberger, Fri., Oct. 11, 2013

Texas Platters

Three weeks ago, Max Frost, the 21-year-old Austinite signed to Atlantic Records on the strength of just two singles, performed live at KUTX, cooing three soulful tracks in preview of festival appearances at ACL and UtopiaFest. Out this week, Frost's debut EP Low High Low maintains none of the intimacy from that in-studio session and little of his live expansiveness. Instead, he opts out for five tracks of straight pop power, from the outrageously catchy "White Lies" through a reverb-heavy remake of longtime Frost favorite "Nice and Slow." There's three additional radio-ready tracks that Soundcloud allegiants will soon convert to memory. The 17-minute EP's energy will sway new listeners, but festival attendees and Eklektikos faithful know Frost offers more verve than LHL's straight-ahead style. Perhaps he should have taken a cue from tourmate Gary Clark Jr, whose dynamic Bright Lights EP toppled the world. Show 'em what you got, Max – the whole damn package.

**.5

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