Alpha Rev

Bloom (Kirtland)

Texas Platters

Alpha Rev

Bloom (Kirtland)

Unplugged from corporate resources after a sojourn with the majors, Casey McPherson keeps his vision of widescreen Americana intact on Alpha Rev's third album Bloom. Sounding as if they were recorded on a Hollywood soundstage, "Highways" and the Civil War-themed "Lexington" manage the difficult trick of sounding lush and spare at the same time, evoking the wide vistas and dawn-kissed horizons in McPherson's imagination. "I Will Come" and "Lonely Man" evince just enough smoky brood to give the tracks some genuine menace, with characters smoldering on the edge of a nervous breakdown. McPherson gives the vocal performance of his life, tightly controlled no matter the mood and ignoring any chance he's given to climb over the top. Oddly, Bloom falters on sensitive ballad "When You Gonna Run" and cheerleading pop tune "Sing Loud," which wallow in the kind of cliches that earn triple-A radio play but fade in daylight. Alpha Rev purrs most convincingly with a contemplative frown rather than a comforting smile.

***

READ MORE
More Alpha Rev
Texas Platters
Alpha Rev
New Morning (Record Review)

Austin Powell, April 30, 2010

Off the Record
Off the Record
Music News

Austin Powell, Sept. 12, 2008

More Music Reviews
SXSW Friday Record Reviews
Diet Cig
Swear I'm Good at This (Record Review)

Abby Johnston, March 17, 2017

SXSW Friday Record Reviews
Lvl Up
Return to Love (Record Review)

Alejandra Ramirez, March 17, 2017

More by Michael Toland
SXSW Music Live: Mastodon
SXSW Music Live: Mastodon
Brutally efficient as equally heavy

March 18, 2017

SXSW Music Live: Reverberation Appreciation Society Showcase
SXSW Music Live: Reverberation Appreciation Society Showcase
ATX viral synth wave stars Survive levitate

March 17, 2017

KEYWORDS FOR THIS STORY

Alpha Rev

MORE IN THE ARCHIVES
NEWSLETTERS
AC Daily, Events and Promotions, Luvdoc Answers

Breaking news, recommended events, and more

Official Chronicle events, promotions, and giveaways

Updates for SXSW 2017

All questions answered (satisfaction not guaranteed)