The Sideshow Tragedy's self-titled 2010 album harkened back to more melodic tendencies, a counter to charges that the locals' first two discs erred toward overblown. Persona finds the band hitting its stride, with production and backing from members of Austin funk outfit T-Bird & the Breaks. "The Bet" balances Nathan Singleton's rumbling vocal tremble with guitar licks fitting for both a dark club or a back porch. "Vasseline" and "I'm Gonna Be Your Man" lighten up on guitar, making some of the blues-tinged pop songs faintly evoke the Black Keys.
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