Macklemore & Ryan Lewis

The Heist

Fun Fun Fun Fest Friday Reviews

Macklemore & Ryan Lewis

The Heist

Flexing the same contextual muscle that helped make Atmosphere's Slug an MC for the downtrodden, Macklemore utilizes second album The Heist as a vehicle for dissection, pulling back the layers of skin that cover addiction ("Starting Over"), the music industry ("Jimmy Iovine"), materialism ("Thrift Shop"), and homosexuality ("Same Love"). It's the latter that earned such adoration this summer, when, backed by a slow piano melody that producer Ryan Lewis could have lifted from Atmosphere's sonic architect Ant, Macklemore stepped into the mind of a gay man to look at the way rap culture sees sexual diversity: "If I was gay, I'd think that hip-hop hates me/Have you read the YouTube comments lately? 'Man, that's gay' gets dropped on the daily/We become so numb to what we're saying." Rap's issues extend far beyond money and street violence, something this Seattle wordsmith understands. "We have to change us," he raps. "Strip away the fear, it's all about the same love." (Fri., Blue stage, 7:05pm)

***.5

READ MORE
More Music Reviews
SXSW Wednesday Record Reviews
Gabriel Garzón-Montano
Jardín (Record Review)

Thomas Fawcett, March 17, 2017

SXSW Saturday Record Reviews
Karriem Riggins
Headnod Suite (Record Review)

Kahron Spearman, March 17, 2017

More by Chase Hoffberger
Margo Frasier Under Review
Margo Frasier Under Review
The retired Police Monitor stands accused of handling secondary work on city time

April 28, 2017

FBI Thwarts Plan for Local Man’s Mass Shooting
FBI Thwarts Plan for Local Man’s Mass Shooting
Steve Boehle busted for illegal possession of firearms, lying about past convictions

April 21, 2017

KEYWORDS FOR THIS STORY

Macklemore & Ryan Lewis

MORE IN THE ARCHIVES
NEWSLETTERS
AC Daily, Events and Promotions, Luvdoc Answers

Breaking news, recommended events, and more

Official Chronicle events, promotions, and giveaways

Updates for SXSW 2017

All questions answered (satisfaction not guaranteed)