Common
Finding Forever
Reviewed by Chase Hoffberger, Fri., Sept. 14, 2007
Common
Finding Forever (Geffen)Think of Common's career as two acts, one before 2002's Electric Circus and one after. The first act was honest, introspective, and pure – a steady voice of morality in the middle of a confused rap world. The second is defined by Common's teaming with Kanye West, with the results being hotter beats, brighter style, and compromised lyricism. Finding Forever, Common's seventh LP and second on West's G.O.O.D. label, dials up as the most entertaining album in the Chicago rapper's catalog. "The People" and "Southside" are fully charged, unrelenting tracks perfect for Common's voice and style, while "Start the Show" demonstrates a rhythmic understanding not seen since Resurrection. Unfortunately, Common falters where he once shined, and the waning lyrical creativity and constant references to pop culture have caused him to lose touch with the rapper once renowned for his humility and perspective. (Common drops at La Zona Rosa Sunday, Sept. 16.)