SXSW Encore: Charli XCX
9:07am, Thu. Mar. 22, 2012
Back story: Charlotte Aitchison released her first album when she was 14. After a MySpace upload and some limited buzz, she caught the interest of a few semi-powerful folks who introduced her to some of London’s more fashionable underground parties. She’s been writing songs ever since.
“It’s funny, when I started I felt like I had an edge because I was so young, but now I feel like the crazy old bitch. I feel like I got the chance to make mistakes when nobody was paying attention.”
She’s also constructed a powerful aesthetic for a woman with one big song. Ebony synths and a gorgeous, theater-tempered voice make her “Stay Away” almost as notable as her wardrobe on the 12-inch single's cover, her in black lipstick, gothic flowers, and a sinewy, almost dominatrix midnight robe. Charli's got the makings of an avatar, a rallying figure for girls around the world.
“It all comes together between the songs and the artwork and the videos,” she explains. “I’ve gone through a lot of phases but I really feel like this is who I am.
“I think it’s really important, especially for females, to convey a strong sense of fashion and a strong personality. I wanna help create girl power round two.”