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Boutique of the Week: Luther's
There are three essentials the modern man needs in an overnight bag. A toothbrush, deodorant, and a pair of Stronghold Denim from Austin's own Luther's.
Opened in March of 2009, the 600-odd sq. ft. boutique is the brainchild of owner Cory Moore who believes that Òimage is everything and brand integrity is paramount.Ó The principle that Òlife is complicated, your clothing options shouldn't beÓ is evident in every square inch of the store, which stocks what could best be described as motorcycle chic meets new vintage. Luther's carries T-shirts from brands like Harley-Davidson and Deus Ex Machina that literally drip testosterone. The lines are trim and clean, boasting bold motorcycle-themed graphics that invoke patron-saint Steve McQueen.
So what about that essential premium denim? Stronghold, the first manufacturer of jeans in Los Angeles back in 1895, specializes in selvage denim, which accounts for only 1% of all of the denim manufactured in the world. Luther's carries several fits and finishes of this unique interpretation of a classic that combines the trim of the original with the workmanship of jeans meant to last a lifetime, Òprobably even longer.Ó While these dark denim trousers can be pricey, they should be considered Òan investment, and not a novelty.Ó
1200 S. Congress thelutherstore.com 442-7000 Mon-Sat, 10:30am-7pm; Sun, 11am-6pm
