John Anderson

Best New Local Business

In.gredients

It's easy to forget that In.gredients is a grocery store. We're so used to seeing representations of food so spritzed and prepped, dressed and resined, that we sometimes lose the sense that we've come to fortify our bodies, hearts, and souls. When confronted with humble bins of foodstuffs – farm-fresh produce, varieties of granola, cocoa-dusted almonds, quinoa – as well as local favorites – Miles of Chocolate, Eastside Pie pizza slices, and pineapple/basil paletas from Mom & Pops – it's a little jarring (Mason pun intended). If we feel "Grrrrreat!" it's not due to the ubiquitous presence of some cartoon corporate mascot; it's because we feel good about filling our jugs with Austin-brewed beer and local honey. And when they threw in a free sprig of basil on our last visit, well, that made us happier than a decoder ring. Therein lies the prize.