Dear Editor, As a longtime fan and attendee of SXSW, I and many others have become concerned about the Festival. The most frequent comment I heard about this year’s Fest was that SXSW has “jumped the shark” due to over-commercialization and overcrowding. However, I think that, as a community, we can turn a negative into a positive. The city of Austin, through the Department of Special Events, and SXSW can work together with event sponsors to raise money for I Live Here, I Give Here and the Austin Community Foundation to give to Austin nonprofits similar to what KGSR and KUT have done with their SXSW events. If all of the sponsors of SXSW day events request a $5-10 donation for their events, we could potentially raise hundreds of thousands of dollars to give back to the community. This would also alleviate some of the overcrowding and instead of locals feeling that commercial sponsors are exploiting the Austin community, they would be helping the community.