In Light of Tragedy, SXSW Programming Subject to Shift

UPDATED: SXSW Managing Director Roland Swenson releases statement

In Light of Tragedy, SXSW Programming Subject to Shift

UPDATE (11:34am): SXSW has released a statement from Managing Director Roland Swenson.

"The SXSW staff is stunned and deeply moved by the events of last night.

Dozens of us were on the scene when the incident occurred and we worked closely with APD to create a perimeter around the area, turning back all the visitors spilling out of the clubs who headed north on Red River Street.

To avoid confusion we plan to carry on with our scheduled daytime events at the Austin Convention Center in order to serve our tens of thousands of participants during this tragic time.

All of the SXSW staff and volunteers reported for their regular duties this morning and will continue working today on the event.

We are contacting all of the venues to find out if they have made any decisions about their operations that might impact our visitors.

Despite all of our preparations for dealing with a major incident during SXSW, nothing could really prepare us for how this feels. As much as we would like to just go home and spend time absorbing the shock of this horrific event, we feel our best use is to continue to operate today.

One of the fatalities was a SXSW registrant, a gentleman from the Netherlands.

Our thoughts and prayers are with the injured and with the families of the fatalities."

ORIGINAL POST: Disaster struck South by Southwest last night, keeping today's plans rather up in the air.

We don't have any firm cancellations or reschedules at this time, but we encourage all attendees to keep an eye on the official SXSW Twitter feed. We'll make every attempt to update our content as information becomes available, but the SXSW website is still your best bet for up-to-the-minute changes.

Stay safe, everybody.

You'll find all our SXSW coverage at

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