Drafthouse Announces New Location at Mueller
The chain's sixth Austin location slated for 2016
By Marjorie Baumgarten,
12:45PM, Mon. Mar. 9, 2015
We’ve gotten used to the fact that every month seems to bring an announcement of a new Alamo Drafthouse Cinema location somewhere in the county. But a new Austin location? It’s been a while. And in central Austin? In the new Mueller town center? Today's announcement of a 2016 opening date can’t come soon enough.
Since the Alamo expanded to the north and south ends of Austin with the Lakeline and Slaughter Lane locations, and then rehabbed the South Lamar venue into a state-of-the-art movie palace, the locally based company has been more interested in exporting its brand than pumping up the presence of its Austin chain. Today comes news that the Alamo plans to open its sixth Austin venue on Aldrich Street in the Mueller development’s town center.
Opening in 2016, Alamo Drafthouse Mueller will feature six screens of new releases, classics, independent films, foreign movies and the Alamo's unique signature programming. The facility will have six auditoriums, which will seat approximately 600 patrons (which sounds like the space will feature some intimately sized auditoriums). New luxurious 26-inch-wide seats will be installed throughout. And continuing Alamo's support of movies on film, two auditoriums will offer 35mm projection. All theatres will also feature 4K digital projection and state-of-the-art digital surround sound. The press release also boasts that “the layout of each auditorium will eliminate the traditional front row, ensuring every seat in the house allows for a great viewing experience.”
Alamo Drafthouse Mueller will also feature an adjacent bar/lounge with a stage for live music, outdoor patio seating, 48 beers on tap, and craft cocktails designed by award-winning Beverage Director Bill Norris.
The new venue also plans for Mueller to be the hub for its burgeoning family, kids, and youth programming designed to serve the needs of the young families in and around the neighborhood. "We look forward to bringing lots of great new family-focused programs as well as our Alamo Drafthouse NEXT youth film program to the neighborhood," says Amy Averett, Alamo director of family and community engagement.
Clear the Mueller runways. Alamo Drafthouse is coming in for a landing.