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Kickstart Your Week With Team Atlas

Live fitness tracker does what others can't

By Monica Riese, 4:15PM, Mon. Feb. 3

Kickstart Your Week With Team Atlas

How's that New Year's Resolution to go to the gym working out for you? This Austin-based tech company wants to help give you a big boost with a little product.

Wrist-worn fitness trackers are all the rage these days, from FitBit to Jawbone to Nike and beyond. But the team at Atlas noticed that they're lacking in one key area: fitness tracking. They'll all keep up with your running and walking progress throughout the day, but when it comes to all the rest of your workout activities – pushups, weightlifting, swimming, etc. – those bands can't keep up.

Instead of making you manually input workout data in your phone's app, Atlas will track your body's movement on all three axes to figure out exactly what you're doing (and how well you're doing it), and even measure your heartbeat to keep you on track with your cardiovascular goals.

With all the other big-name trackers out there, you might not want to risk it on a local startup, but consider this: The crew behind this band includes a guy with a master's degree in biomedical engineering from Johns Hopkins and a guy who helped design defibrillators and other medical equipment for Philips. We're going to go out on a limb and say they probably know a thing or two about what they're doing.

They have a prototype and a plan, but they turned to Indiegogo to crowdfund their way to a final product. With three days left in their campaign, they've already demolished their $125,000 goal with $362,517 and counting in pledges. Part of the attention to their work no doubt came from being a TechCrunch Hardware Battlefield finalist at this year's Consumer Electronics Show in Las Vegas.

Furthermore, they're so confident in Atlas' abilities that if you refer three friends who buy a wristband, they'll give you one for free. Beyond that, there are plenty of rewards on hand for donations of all levels, including jerseys, discounts, and custom exercises.

Check out their pitch video below, or just go straight to the source here.


Kickstart Your Weekend is a series intended to showcase Texas film and tech projects that are crowdfunding their way to a goal, be it distribution, a prototype, or production costs. If you have a project that we should know about, email us at filmflam@austinchronicle.com.

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