Tugging on SXSW

Extra screenings of three film fest faves on demand

'Brooklyn Castle' One of three SXSW faves up for Tugg special screenings
'Brooklyn Castle' One of three SXSW faves up for Tugg special screenings

SXSW may have gone, but this week there are three extra chances to see three film fest faves: You just have to ask nicely.

SXSW and digital film bookers Tugg have come together to present three screenings this week at the Alamo Ritz: Nazis-in-Space weirdfest Iron Sky screens tonight (March 19); Audience Documentary Feature Spotlight winner Brooklyn Castle is penciled in for March 20; and Mike Birbiglia's confessional comedy Sleepwalk With Me is eying a March 21 screening. However, they will only happen if enough people demand them.

Tugg combines two proven business models. Firstly, the "if you demand it, they will come" mantra that got Paranormal Activity on to so many screens; And, second, the Kickstarter concept of only paying if a critical level of interest is reached. Tugg gets people to sign up for a ticket, but only holds the screening if enough people commit. Too few people? No screening, and you don't get charged.

Local interest in the Tugg model seems high, as Drafthouse Pictures is using it to promote SX 2011 oddity The FP. SXSW Tugg'ed some extra shows during this year's regular festival, but this latest batch are all regular, buy-a-ticket style screenings. At time of writing, Iron Sky is a go, but Sleepwalk With Me and Brooklyn Castle both need a few more commitments before the screening can happen. Check the SXSW website for more details and ticketing links.

SXSW Film Review: <i>I Am a Hero</i>
SXSW: I Am a Hero
Japanese zombie flick takes Midnighters prize

Richard Whittaker, March 23, 2016

SXSW Film Review: <i>Carnage Park</i>
SXSW: Carnage Park
Mickey Keating's take on classic American horror

Richard Whittaker, March 23, 2016

More Tugg
The Long Trip up the 'Dark Mountain'
The Long Trip up the 'Dark Mountain'
Writer/director Tara Anaïse brings her wilderness horror to Austin

Richard Whittaker, July 29, 2014

Tugg on a Redhead
Tugg on a Redhead
Documentary "Being Ginger" screening in January

Richard Whittaker, Dec. 31, 2013

More by Richard Whittaker
DVDanger: <i>The Midnight After</i>
DVDanger: The Midnight After
Pure, raw WTF from Hong Kong, plus Rabid Dogs

June 25, 2016

And on Keyboards, John Carpenter!
And on Keyboards, John Carpenter!
Horror master successfully re-tunes his career

June 24, 2016


SXSW, Tugg, Iron Sky, Brooklyn Castle, Sleepwalk With Me, Space Nazis, Udo Kier, Mike Birbiglia, Alamo Drafthouse

AC Daily, Events and Promotions, Luvdoc Answers

Breaking news, recommended events, and more

Official Chronicle events, promotions, and giveaways

All questions answered (satisfaction not guaranteed)