Amplify Amplified

Austin day of giving raises the stakes

Amplify Amplified

In Hollywood, sequels may rarely live up to the original, but Austin has always followed its own script. Tomorrow marks the return of I Live Here, I Give Here's Amplify Austin, the 24-hour giving-palooza debuted last year.

Like every successful franchise, the second annual Amplify is asking for a bigger budget. This year's goal has been cranked up to $4 million after last year's $1 million goal was easily bested by almost $1.8 million.

A few other things have changed too. This year, those eager to get a jump start can schedule their donation for March 20-21. The organizers have also added the ability to create a donor account to manage giving. And Spanish translations have been created for all of the website's main pages.

The number of participating nonprofits has increased too . Almost 500 participants are listed, ranging from animal welfare organizations to social justice groups. A full list of nonprofits is available here. Hourly "Bass Booster" awards will be given throughout the day, with four groups receiving a grand prize. Matching incentive dollars will boost individual giving.

Amplify Austin is accepting donations 6pm Thursday, March 20 through 6pm Friday, March 21.

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