The Austin Chronicle Guide to SXSW 2017

Weird Austin Idea of the Day

Trying to get across town? Hop a Gondola.

If I could only fly
If I could only fly (Illustration by Fast Company Co.Design)

And you thought monorails were off the wall. From Fast Company's Co.Design: "At PSFK’s recent conference in San Francisco, Frog Principal Designer Michael McDaniel unveiled an ambitious plan called the Wire, which proposes a network of gondolas over Austin, Texas."

Chronicle art director emeritus Taylor Holland just tipped us to the latest bright idea for Austin's traffic problems: designer Michael McDaniel's Gondola's 'R' Us. Don't know what to make of it, but McDaniel himself says, “In my experience, products and concepts without an existing client are generally more difficult and take longer to realize.”

Comments our sharp-eyed and acerbic colleague Holland: "Comes off like an April Fool's joke."

The report is here.

UPDATE: There is already an Austin Gondola Twitter account.

READ MORE
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KEYWORDS FOR THIS POST

transportation, gondolas

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