SXSW Keynote: Lady Gaga

‘You don’t know fuck about the state of the music industry’

Wrapped in a ball gown she referred to as “tailored plastic,” Momma Monster sat down with Fuse’s John Norris for her SXSW Music keynote conversation Friday morning, making her the youngest artist and first woman in 15 years to do the honors.


The hour-long interview didn’t dwell on these milestones, though. Gaga had a bone to pick with skeptics, some of whom she suspected were part of the ballroom crowd.

“You don’t know fuck about the state of the music industry,” she spit, directing it toward those who thought that her SXSW partnership with Doritos was nacho levels of cheesy. “Without sponsorships there would be no music festivals.”

Still, her talking about taking back artistic power from corporations while acknowledging her own sponsorship in the same breath seemed like a conflict. Gaga made it clear she’s calling the shots.

“I would give it all up tomorrow if it meant I had to sell my soul to this business,” she claimed.

Watching her get misty-eyed while waxing about the creative process, you actually believed she would make good on that threat. Gaga’s set her sights on life as a performance artist, and commercial success genuinely seemed to be a secondary priority, one that she won’t change herself to fulfill.

“I’ll be myself until they fucking close the coffin.”

READ MORE
More Lady Gaga
SXSW Live Shot: Lady Gaga
SXSW Live Shot: Lady Gaga
Rotisserie chicken, spew, and ‘Applause’ equal ‘Artpop’

Abby Johnston, March 14, 2014

Lady Gaga: SXSW Music Keynote
Lady Gaga: SXSW Music Keynote
Pop queen’s crowning comes after months of speculation

Chase Hoffberger, March 9, 2014

More by Abby Johnston
Texas Platters
Kevin Morby
Singing Saw (Record Review)

May 27, 2016

Texas Platters
Beyoncé
Lemonade (Record Review)

May 13, 2016

KEYWORDS FOR THIS POST

Lady Gaga, SXSW Music 2014, Doritos, Fuse, John Norris

MORE IN THE ARCHIVES
NEWSLETTERS
AC Daily, Events and Promotions, Luvdoc Answers

Breaking news, recommended events, and more

Official Chronicle events, promotions, and giveaways

All questions answered (satisfaction not guaranteed)