@SXSWPartyzzzzz Has Your Free Day Party Hook-Up
Parody Twitter SXSW feed generates buzzzzz
By Abby Johnston,
3:33PM, Thu. Mar. 7, 2013
Every year, thousands of people pour into downtown Austin without a South by Southwest badge or wristband, ready to endure lines and enjoy a free festival. For this fan bloc, official SXSW music showcases at night barely exist given the day-drunk debauchery of free parties.
RSVPing your name and contact info to the hundreds of emails flooding your inbox since last week unlocks a Pandora’s box full of free bands and booze. Services like RSVPster monetize the rush by getting people on day party lists for $40. This is serious business.
Meanwhile, Dan Treadway laughs.
The Huffington Post associate blog editor hosts Twitter feed @SXSWPartyzzzzz (that’s five Zs), home to the best unofficial SXSW shows not happening. His blasts reduce buzz bands, corporate events, and Austin narcissism into a snort-worthy parody. Need to know how to RSVP to Adele firing a breakfast taco cannon from the Capitol steps? SPZ has the answer: Come up with a Tumblr idea and never act on it!
The account had a brief test run on Treadway’s personal feed, @Dan_Treadway, last year. After feedback from his friends, he streamlined the idea. The UT graduate is no stranger to snark. While studying political communication, he served as managing editor of the Texas Travesty, the school’s 15-year-old humor publication.
“I got my start writing satire with the Travesty and it quickly became all I wanted to do,” says Treadway. “I poured a lot of my time into writing for The Daily Texan and passing the Travesty to disinterested people wearing earbuds while walking to class.”
Judging by the SPZ followers, which have swelled to just over 3,800 since Feb. 13, he’s drummed up interest all right. With help from fellow Travesty veteran Ross Luippold (currently editor at HuffPo comedy) and fellow Huffers Seamus McKiernan and Bryan Maygers, the SXSW party line updates the hottest and most absurd tickets in Austin daily – like Frank Ocean, Björk, and her pet tuna fish.
“To be honest, I feel like I’m running very thin on non-sequiturs at this point, but for the most part I just try to match up people I could never imagine having a conversation. Like Colin Powell and Belle & Sebastian.”
The account relies on jarring mash-ups as much as subtle jabs at local braggadocio. For entry to see a shirtless Steve Buscemi pickling onions, one must be spiritual, not religious; and Sigur Rós will perform a six-hour improv comedy show about Mopac traffic.
This New Yorker clearly hasn’t lost his taste for Austin, or its granola flavor, so it’s no surprise he migrates back southwest this year – sans badge. Of his announcements, he has a few favorites he’s looking forward to.
“Personally, I don’t think you’re going to find a better free show than Perez Hilton staring at homeless people on the Drag while applying hand sanitizer. I’ve had it circled on my calendar for a few months now.”
He’s also got showcase picks lined up for badge holders.
“It’s so difficult to choose, but I think I’m most excited about Animal Collective’s piccolo and whisper-only concert being held in a man-made desert of Cool Ranch Dorito dust on 14th Street.”