From Hasil Adkins and Andre Williams to rarities from Texans like Bobby Fuller and Doug Sahm, Norton Records spent three decades unleashing wild noise that would’ve otherwise been lost to history. Then Hurricane Sandy hit, flooding the indie label’s Brooklyn warehouse and destroying most of its stock. Friday’s cavalcade of rockabilly, garage, roots, surf, and R&B benefits the beleaguered label. Performers include the Ripe, the Next, Modern Don Juans, Ghost Wolves, Wyldwood Four, the Thunderchiefs, Eve & the Exiles, the Go Wows, and the Texas Blue Dots. 6pm.

SX showcase? La crème de Austin’s contemporary post-punk might as well be.

Information Retrieved from Left Coast indie rock duo.

The Hole is alive with the sound of cock rock. Of all the locals that tapped Seventies coliseum bacchanalia during the early part of last decade, the Rockland Eagles came closest to embodying its engorged, mountain-chopping spirit. Ringleader guitarist Mark Hutchins now lives in Brooklyn, so catch these Eagles while you can. Moonlight Towers combine pint-draining pop crunch and superior songwriting, while ex-Austinite Matt Drenik’s Battleme cultivates contagious electro-rock. Yet another expat, Krit Livolsi Hutchins, leads minimalist glam-punk trio Honeypot.

This will be the only appearance by Austin’s roots music maniacs during South by Southwest. Live, that is. You can catch ’em thrice on the big screen during SXSW Film, with noted documentary filmmaker Doug Hawes-Davis debuting All the Labor. An in-depth look at the band, it promises the usual archival footage and behind-the-scenes goofiness as well as exploring the camaraderie that allows them to remain one of our town’s longest-running and most-beloved acts.